13.04.2026
Version 1.0 

Before you start using our review platform, we request that you review this End User License Agreement to understand what we expect from you and what you can anticipate from us. 

This End User License Agreement encompasses the following policies, guidelines, and rules, which are applicable to your use of our platform:

• Our Privacy Policy, detailing the data we collect when you use our platform and how it is managed 

• Our Guidelines for MyPreffy members, which describe the appropriate and inappropriate ways to use our platform

Your access to and use of our platform is always contingent upon your agreement to this EULA. Therefore, if at any point you disagree with or cannot adhere to this EULA, you must refrain from accessing or using our platform. To clarify, any use of our platform will be governed by this EULA.

You indicate your agreement to this EULA by performing one or more of the following actions: (a) becoming af MyPreffy member; or (b) browsing, accessing, searching, writing a review, or otherwise using our platform clicking or providing any other form of positive affirmation that you agree to this EULA.

Please note that words or expressions defined in "quotation marks" retain the same meaning whenever they are used in this EULA.

1. Introduction

1.1 This End-User License Agreement (“EULA”) is a legal agreement between you, as end-user (“Licensee”), and MyPreffy ApS, (CVR no. 43718320), Nørregade 13 B, 1. tv, 7800 Skive as licensor (“MyPreffy”), and governs Licensee’s use of MyPreffy’s mobile application (“MyPreffy App”). 

1.2 MyPreffy is an online recommendation platform that offers a more personal and relevant way to discover travel and experience recommendations.

1.3 MyPreffy and Licensee are hereinafter collectively referred to as the “Parties” and individually as the “Party”.

1.4 This EULA sets out the terms and conditions applicable to the Licensee’s use of MyPreffy App. Licensee acknowledges and agrees to be bound by the terms and conditions of this EULA when installing and using MyPreffy App. If Licensee does not agree to the terms and conditions of this EULA, Licensee is not allowed to install or use MyPreffy App in any manner. 

2. MyPreffy App and services

2.1 The MyPreffy App is free to download, but traffic charges from the Licensee’s mobile operator may apply.

2.2 When using MyPreffy App, the Licensee confirms to be at least 15 years of age.

2.3 Services when using the app (e.g. third-party services such as restaurant bookings etc.) are available for Licensee to use, but Licensee should be aware that there may be costs associated with the use of these services. Third-party services will be governed by the third-party’s terms of service.

3. Grant of license

3.1 MyPreffy grants Licensee a non-exclusive, non-transferable, worldwide and limited right to install and use MyPreffy App including any upgrades, updates, versions, releases, maintenance, development services, etc., delivered by MyPreffy. The license is solely for Licensee’s personal use and on devices (mobile phone, tablet or similar device) owned or controlled by the Licensee.

3.2 Licensee is not permitted to analyze, copy, modify, distribute, sell and/or publish MyPreffy App or content provided by MyPreffy, unless permitted by mandatory applicable law.

3.3 Use of MyPreffy App is subject to the Licensee’s acceptance and compliance with this EULA.

3.4 MyPreffy reserves the right to remove or suspend the Licensee’s access to MyPreffy App in case of any misuse, exploitation of offers and discounts, non-compliance with policies and guidelines or similar.

4. Intellectual Property Rights

4.1 MyPreffy and its licensors retain any and all of their ownership- and intellectual property rights, title and interest in and to MyPreffy App and associated information, documentation, data or other materials. 

4.2 The Licensee is not entitled to change or remove any marks and notices concerning copyright, patents, trademarks or other rights placed on, applied to or otherwise implemented in MyPreffy App.

4.3 Licensee acquires no intellectual property rights to MyPreffy App or underlying information, data, databases etc., but solely a right of use, cf. clause 3.

5. Indemnification  

5.1 The Licensee shall promptly notify MyPreffy in writing in the event that Licensee becomes aware of (i) any breach or alleged breach of this EULA, (ii) any claim or alleged claim concerning infringement of third party intellectual property rights from any third party pertaining to Licensee’s use of MyPreffy App and/or (iii) any breach of any applicable legislation in connection with Licensee’s use of MyPreffy App.

5.2 The Licensee shall compensate, defend and indemnify MyPreffy from and against any claims, damages and losses pertaining to any of the circumstances set out in clause ‎5.1, to the extent that such claims, damages or losses are a result of (i) Licensee’s breach of this EULA, (ii) any infringement by Licensee of any third party’s intellectual property rights and/or (iii) any breach of any applicable legislation. 

6.Restrictions and limitations

6.1 Licensee is not entitled to copy, distribute, resell, make available, alter, modify, sub-license, rent, lend or otherwise dispose of MyPreffy App except as otherwise expressly set out in this EULA.

6.2 Licensee is not entitled to reverse-engineer, disassemble or decompile MyPreffy App or in any other way attempt to investigate, tamper with and/or discover the source code and/or the structural framework and/or the principles on which MyPreffy App is based except as otherwise explicitly permitted under mandatory applicable law.

6.3Licensee may under no circumstance use MyPreffy App in violation of (i) any third-party intellectual property rights and/or (ii) any applicable legislation. 

6.4Licensee may under no circumstance use MyPreffy App in violation of MyPreffy’s guidelines cf. below in “MyPreffy’s guidelines in relation to the use of MyPreffy App”.

7. Data protection

7.1 MyPreffy will process the Licensee’s personal data when using MyPreffy App. The processing is subject to the General Data Protection Regulation (EU), the Danish Data Protection Act and other applicable data protection legislation. 

7.2 Access and use of MyPreffy App is subject to MyPreffy’s Privacy Policy. The privacy policy can be found here: www.mypreffy.com/privacy-policy

8. Licensee’s Feedback

8.1 Licensee may provide Licenser with feedback based on Licensee’s experiences obtained using MyPreffy App which feedback may inter alia include information concerning usability, bug reports, test results, errors, user applicability, user friendliness etc. (“Feedback”).

8.2 Licensee agrees that Licenser may free of charge and without any restrictions, obligations or conditions use improve, develop, modify, alter, disclose, reproduce, make available license, sub-license, transfer, distribute, market, sell and in any other manner exploit the Feedback for whatever purpose deemed appropriate by Licenser whether in connection with a subsequent commercial release of MyPreffy App or in connection with any other software, product, technology or other service made available now or in the future in connection with Licenser’s business operations.

8.3 If Licensee’s Feedback includes material subject to intellectual property right protection, Licensee hereby transfers free of charge, irrevocably, perpetually and globally any and all intellectual property rights and proprietary rights vested in such Feedback to Licenser. Licenser is entitled without limitation or any obligation to pay any royalties to Licensee or any third party to improve, develop, modify, alter, disclose, reproduce, make available license, sub-license, transfer, distribute, market, sell and in any other manner exploit such intellectual property rights vested in the Feedback for whatever purpose deemed appropriate by Licenser whether in connection with a subsequent commercial release of MyPreffy App or in connection with any other software, product, technology or other service made available now or in the future in connection with Licenser’s business operations. Sections 53, 54 and 56 of the Danish Copyright Act are explicitly derogated from this EULA and shall not apply to the maximum extent permitted by applicable law. 

9. Disclaimer of representations and warranties

9.1 The MyPreffy App is made available by MyPreffy "as-is", including any faults or defects, and MyPreffy disclaims any and all warranties whether statutory, express or implied to the maximum extent permitted by applicable law.

9.2 MyPreffy undertakes no obligations or liabilities with respect to the provision of any updates, upgrades, new versions, fixes, patches, remediation of defects, maintenance, support, telecommunication lines, Internet or mobile subscriptions or any other matters pertaining to the use or inability to use MyPreffy App and any and all liabilities, costs and risks in this respect shall thus remain solely with Licensee or the applicable third party.

9.3 MyPreffy may in its sole discretion decide to make available updates, upgrades, new versions, patches, fixes, remove or add functionality or the like in connection with MyPreffy App to Licensee. MyPreffy may without responsibility or liability temporarily or permanently limit or close MyPreffy App or access hereto.

9.4 It is the intention of MyPreffy that information provided in MyPreffy App is correct and up to date. MyPreffy does not provide any warranties or guarantees with respect to correctness of the information or the reliability or availability of MyPreffy App. MyPreffy shall not be liable for outage or downtime if MyPreffy App is out of operation or if certain functionalities do not work or perform as expected.

10. Amendments

10.1 MyPreffy is entitled to revise this EULA providing 14 days of notice to the Licensee. 

10.2 MyPreffy reserves the right at its own discretion and without notice to remove information or functionality from MyPreffy App and to discontinue MyPreffy App.

10.3 If the Licensee cannot accept the changes to the EULA or MyPreffy App, the Licensee’s sole remedy is to delete Licensee’s account, uninstall and cease use of MyPreffy App.

11. Assignment

11.1 MyPreffy is entitled to assign this Agreement without the Licensee’s consent. In case of assignment,the assignee undertakes all MyPreffy’s rights and obligations in accordance with the agreement.

12. Invalidity

12.1 Where any of these terms are deemed to be unlawful or invalid and thereby unenforceable this will not affect the validity and enforcement of the remaining terms.

13. Termination

13.1 This EULA shall come into force and be effective as of the date of Licensee’s installation for the first time of MyPreffy App (“Effective Date”).

13.2 Either party may terminate this EULA for convenience with no notice to the other party in this respect.

13.3 Upon termination of this EULA and irrespective of the reason for such termination, Licensee shall immediately cease to use MyPreffy App. Licensee acknowledges and agrees that Licensor in the event of termination of this EULA for whatsoever reason will delete Licensee as user upon Licensee’s request via MyPreffy App.

14. Limitation of liability

14.1 MyPreffy is not liable for any direct or indirect damages or losses resulting from the use of MyPreffy App, including but not limited to loss of income, loss of profits, loss of data or restoration hereof, or consequential losses. 

14.2 Downloading MyPreffy App is at Licensee’s own risk. MyPreffy is not responsible for any damage occurring as a consequence of downloading, installation, storage or use of MyPreffy App or content from MyPreffy App, including damage and functional disruptions as a consequence of virus or the like.

14.3 Licensee accepts that MyPreffy App must only be used for lawful purposes and that it is not allowed to perform actions which may harm MyPreffy or MyPreffy App including adding or removing anything from MyPreffy App or attempting to obtain access to parts of MyPreffy App which are not intended for the Licensee. The Licensee may not use MyPreffy App in a way contrary to third party rights.

14.4 MyPreffy is not liable for force majeure attributable to circumstances beyond MyPreffy’s control and which the MyPreffy should not have taken into account and should not have avoided or overcome.

14.5 The limitations and exclusions set out in this clause 14.1 shall apply to the maximum extent permitted by applicable law and shall not apply to gross negligence or willful misconduct.

15. Governing law

15.1 All aspects and any disputes arising in connection with use of MyPreffy App are governed by Danish law. Any rules concerning choice of law, and the UN Convention on Contracts for the International Sale of Goods (CISG) shall not apply.

15.2 Any disputes arising from this EULA shall be subject to the jurisdiction of the ordinary Danish courts. The aforesaid choice of law and venue shall however not apply to MyPreffy’s application of any preliminary remedies enforcing MyPreffy’s rights including without limitation filing for grant of a preliminary injunction and/or securing of evidence.

16. Apple iOS minimum requirements for End-User License Agreements

16.1 The following Apple iOS minimum requirements for end-user license agreements shall apply in addition to and supplement the EULA with respect to the Licensee’s use of MyPreffy App on Apple iOS devices. In case of conflict between these Apple iOS minimum requirements for end-user license agreements and the EULA, Apple’s iOS minimum requirements for end-user license agreements shall take precedence.

16.1.1 Acknowledgement: MyPreffy and Licensee acknowledge that the EULA is concluded between MyPreffy and Licensee only, and not with Apple, and MyPreffy, not Apple, are solely responsible for MyPreffy App and the content thereof.

16.1.2 Scope of license: The license granted to the Licensee for MyPreffy App is limited to a non-transferable license to use MyPreffy App on any Apple-branded Products that the end-user owns or controls and as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions, except that such MyPreffy App may be accessed, acquired, and used by other accounts associated with the purchaser via Family Sharing, volume purchasing, or Legacy Contacts.

16.1.3 Maintenance and Support: MyPreffy is solely responsible for providing any maintenance and support services with respect to MyPreffy App, as specified in the EULA, or as required under applicable law. The Parties acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to MyPreffy App.

16.1.4 Warranty: MyPreffy is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of MyPreffy App to conform to any applicable warranty, the Licensee may notify Apple, and Apple will refund the purchase price for MyPreffy App to Licensee (if applicable). To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to MyPreffy App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the MyPreffy’s sole responsibility.

16.1.5 Product Claims: The Parties acknowledge that MyPreffy, not Apple, are responsible for addressing any claims of the Licensee or any third party relating to MyPreffy App or the Licensee’s possession and/or use of MyPreffy App, including, but not limited to: (i) product liability claims; (ii) any claim that MyPreffy App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation, including in connection with MyPreffy’s Licensed or Custom Application’s use of the HealthKit and HomeKit frameworks.

16.1.6 Intellectual Property Rights: The Parties acknowledge that, in the event of any third-party claim that MyPreffy App or the Licensee’s possession and use of that MyPreffy App infringes that third party’s intellectual property rights, MyPreffy, not Apple, will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim.

16.1.7 Legal Compliance: The License represent and warrant that (i) the Licensee is not located in a region that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” region; and (ii) the Licensee is not listed on any U.S. Government list of prohibited or restricted parties.

16.1.8 Developer Name and Address: Licensee’s questions, complaints or claims with respect to  MyPreffy App may be directed to MyPreffy ApS, (CVR no. 43718320), Nørregade 13B, 1. tv, 7800 Skive, Email: hd@mypreffy.com. 

16.1.9 Third-Party Terms of Agreement: The Licensee must comply with applicable third-party terms of agreement (if applicable) when using MyPreffy App.

16.1.10 Third-Party Beneficiary: The Parties acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of the EULA, and, upon the Licensee’s acceptance of the terms and conditions of the EULA, Apple will have the right (and will be deemed to have accepted the right) to enforce the EULA against the Licensee as a third-party beneficiary thereof.